Creative Director Michael Tuggle brings nearly thirty years of experience writing and producing award-winning TV and radio spots to Something Else* Strategies.
Michael has partnered with the team at Something Else* for more than a decade to win many of America’s highest profile political races. Always memorable, direct, fun, or just different, Tuggle knows how to deliver creative that connects with voters.
Tuggle’s outside the box approach has helped Something Else* cut through the clutter and win some of America’s most contentious races against all odds.
Prior to Something Else*, Tuggle served as Co-Executive Creative Director at LOOMIS in Dallas, the country’s leading challenger brand advertising agency where he led iconic work for Texas Dairy Queen, Papa John’s Pizza, Stanley Steemer and dozens of other companies for fifteen years.
Before helping start LOOMIS, Michael worked on Fortune 500 clients including American Airlines, JC Penney and Terminix at Dallas-based Temerlin McClain and three divisions of Pepsi at Tracy-Locke where he was part of the elite Radio Monsters writing team.
A native of Georgia, and a graduate of the University of Georgia, Tuggle and his family make their home in Texas. Most of his neighbors have no earthly idea that he helps write and produce many of the hard-hitting political spots they constantly complain about (but also believe).